It may be most of the people who are involving in sales activities will understand this abbreviation word, SOLD. So what does it mean about SOLD Strategy? There is an abbreviation of So, Once, Look Like, and Don’t. That’s it, “SOLD – Four Styles of Selling Technique” then I will explain briefly what and how it is going with this SOLD Strategy as follows.
What does it mean ‘So’ here? It is an English transition word, ‘So’. It is a simple and follow-up approach, which means here to provide an option or choice for the customer’s decisions. For example, “So, what would you like?” “So which product would you want the most?” “So what color will you choose?” By raising such questions to draw out customers’ decision it is better than asking them directly, “Do you want to buy it or not?” or “Do you decide to buy it yet?” In brief, it is a technique to allow customers to make their final decision more effectively from their needs that we can discuss with them and get the information from them.
“Once’ you missed it, there is harder to get another chance like this again”. This technique might be a bit fancy to apply and should be used in the fact situation. Then we may consider applying it in some cases include unique or ultimate product sale, clear stock sale, discount sale, and so on. In case of some supplies are delaying while the demand of customers still takes place in so they cannot wait or lost the chance to purchase it in the time of their needs. For instance, customers are considering a final inventory, or shop is providing a short-term promotion and discount as preferential strategies or policies, so the shop needs to let customers know, then they will not lose a rare shopping opportunity.
‘Look like’, it is a seemingly perfect pairing. To do this, it means that we are helping customers to figure out their needs and interest, and prompting them to make their purchase decision. The way is we altogether with customers to review the features and benefits of the products in their consideration, and then making the measurement the advantages of the products to promote our recommendation in a targeted manner. Furthermore, the strength of using this style is to allow customers to understand that despite some problems, the product he chooses seems to be very suitable for him. When using this technique, the importance is that you need to show to the customer you understand their purposes, and then show them how the benefits of the product outweigh the concerns that he is concerned about. To do so, the customers will feel that you are not helping yourself to sell the products, but they stand in their position for them to consider.
‘Don’t’ continue to sell or promote more about our products when the customers intent or decision ready to buy. Let them go free with their final decision by themselves. In case customers have a decision in mind that to purchase the product in their needs then we keep continuing to sell and promote that product it might cause customers resentment. Thus, they will change their mind and give up the intention of purchasing. In short, we will lose customers purchasing intentions if there is too much pushing them when they are ready to decide to buy. In addition, quicken close sales are much benefit able for the salesperson to succeed the deal in this situation.
In conclusion, SOLD is a strategy for selling that work closely to catch up customers mind. Their needs and the concern of the product supply are points we can get into closer with them. By providing their option or choice to make a decision rather than push sales, it allows customers to make their final decision more effectively from their needs that we can discuss with them and get the information from them. Then we can show a rare opportunity to customers, once they missed it, there is harder to get another chance like this again. Next, standing at the customers’ consideration and provide them a rational suggestion to help their decision. Finally, keeping customers purchasing intention higher and at the end always leads to close the deal. Don’t just keep continue on selling or promoting. Those are four styles of selling technique.