In this article, I will unfold about Using Visual Share to Catch the Audience’s Attention on Social Media to tell you all about Internet Usage and its application via smartphones as the nowadays practice trend and the situation in Cambodia. There are at least three things to discuss when we use the Internet via smartphone in Cambodia for the marketer.
In Cambodia today, smartphones are widespread and comprehensive use. Most things we talk to all people, even the young ones, about what they are using with their smartphones. It seems like be only games, Youtube, and Facebook. It differs from other developed countries such as Japan. We rarely use a search engine such as Google to search for something. We use web browser applications such as Chrome, Safari, etc., to access any website via smartphone.
There are still a few people in active use of those tools. That might cause the OS (operating system in smartphone) to recognize that the Khmer language is still limited. At the same time, web content is the fundamental reason to catch up with users’ interests. So, it is better to talk about Facebook, which is popular and meets Cambodia’s conditions that are wide-spreading and active in use.
In Cambodia, our native people using “Facebook” prefer to see videos or exciting animation than just the image of beautiful views compared to other people such as Japanese or European. The replay number of viewing the same video is many times while the others consider it once, which means that replaying a video is preferable for Cambodians than previewing a photo on Facebook. Incredibly, they are aware of exciting videos and are inspired to ‘like’ and ‘share’ those videos to their profile on Facebook. In addition, there is not just about the video replaying but also about the music MV which the digital marketer is noticing to focus on because there is a point to be catching the users’ interests on Facebook promotion activities.
Another thing to notice is the difference in how information spreads. Cambodians use Internet applications less often. As mentioned earlier, viral marketing (Romi) seems to be the center of information expansion. In conclusion, these considering points, promotion using Facebook can also be a tool for Romi comics becomes essential. Isn’t it?
I am staring at the axis of motion. We are planning a video distribution business for Cambodia’s domestic market. Promotion using videos on Facebook This is to expand market share. Cambodians create and distribute more favorite content and delivery. We plan to start a promotion project that intends on comics (like! Share) within the year. In other words, “Posting videos with a mind to be shared” will be posted on Facebook Professional in Cambodia.