The habit makes what your life be like
(Read in 4 minutes) The habit makes what your life be like. What kind of habits you obtain will make the kind of life you will be. Forming good habits requires making lasting positive changes.
Marketing 2.0: Customer-Oriented Marketing (4C) Era
(Read in 3 minutes) Marketing 2.0: Customer-Oriented Marketing (4C) Era, was the second stage of modern marketing. It began at the end of the 20th century from the 1990s which was called the customer-oriented era.
Amazon’s Flywheel Effect and what we can learn from Jeff Bezos
(Read in 7 minutes) Amazon's three core businesses and flywheel effect, as the vital of Amazon as a world-class company, we go through a multi-dimensional to look at the company. First of all, Amazon is also the same as companies like Apple, Facebook, Tencent, and Alibaba...
A lofty mission, Google’s most important culture and management style
(Read in 3 minutes) See you all again on the last workday of the week, let's talk a little bit related to Google, a lofty mission is Google's the most important culture and management style. In this column we will discuss about something that must be said when talking about Google, it's Google's culture...
Marketing 1.0 – a product-oriented (4Ps) marketing era
Marketing 1.0, also known as the product-oriented marketing era, was the first stage of modern marketing. It began in the middle of the 20th century from the 1950s to the early 1980s, it was called the product-oriented era. At that time, the thinking mode of the early stage of the traditional economy was adopted, which...
How the world changes and the marketing is developed
(Read in 2 minutes) The Father of Marketing, professor Philip Kotler was invited to give a keynote speech at the 2013 World Marketing Summit. He reviewed the development of marketing thinking in recent decades and compared the characteristics of different stages of market and economic development.
Mark Zuckerberg’s Darkest Years at Facebook
(Read in 2 minutes) Mark Zuckerberg, the CEO of one of the largest tech companies in the world, has recently seen some of his darkest years at Facebook. From mass layoffs to a sharp decline in revenue, the company has been struggling financially for much of 2022.
The “psychological contract” aspect deals with superior/subordinate relationship
(Read in 6 minutes) Today we will talk about the first aspect that we raised in the previous article and begin with the "psychological contract" to manage your subordinates, whereas a new way of thinking about dealing with the relationship between superiors and subordinates.
Marketing is Indeed very Important in Actual Business Operations
(Read in 3 minutes) Continuing from the previous article introducing about what's marketing, I think you have read and understand some about that. As per, mentioned Marketing is indeed very important in actual business operations.
Team Management 4.0 – Why should we ‘Lead the team’ instead of ‘manage the team’?
(Read in 4 minutes) Team Management 4.0 - Why should we 'Lead the team' instead of 'manage the team'? You may have noticed that some managers currently use "lead the team" instead of "manage the team". This is because, in their mind, there is a difference between "manage" and "lead": "manage"