Author - Sivann

The Marketing Mix help us to analyze and execute marketing activities simply and quickly

The Marketing Mix help us to analyze and execute marketing activities simply and quickly

(Read in 2 minutes)In the previous article, we learned more about what marketing is. There are so many things we can do in marketing, and there are so many aspects to consider. How can we analyze and execute marketing activities simply and quickly? Next, let's analyze marketing activities in more depth. 

Lessons from Yoshinoya: The Importance of Diversification in Business

Lessons from Yoshinoya: The Importance of Diversification in Business 

(Read in 3 minutes)Yoshinoya, a Japanese fast-food chain known for its beef bowl dish, faced a major crisis in 2003 when its main product was hit by a food safety issue. The company, which had been highly dependent on its signature dish, was forced to diversify and open a second front to survive.