(Read in 4 minutes)If you don't understand these, don't claim you're good at marketing. When people think of marketing, they often envision marketing professionals engaging in business activities and sales behaviors that involve creating, communicating, disseminating, and exchanging products for the market.
(Read in 2 minutes)The strategy experts who study international strategy said, "A good strategy is not just for us to win a specific game, but to give us more choices."
(Read in 2 minutes)By reading the story behind the selfie overlooking the farthest point on Earth, there is one photo that cannot fail to be mentioned, the Pale Blue Dot.
(Read in 4 minutes)why is content marketing receiving so much attention? Because many people believe that content marketing is the future trend. it aims to connect the product concept with users.
(Read in 4 minutes)Integrated Thinking of Great Enterprises. You may think that what I just mentioned are just examples of individual companies and individual leaders. However, let me tell you now, great leaders and great companies must have integrated thinking. You can't be great without thinking holistically.
(Read in 2 minutes)Reading lets you understand why there are differences in the progress of various civilizations. You may often hear about a book called "Guns, Germs, and Steel" by Diamond, which is typically overlooked. The book aims to answer a big question: why is there such a significant difference in the progress...
(Read in 2 minutes)Potential elements in "crazy spread" and "tipping point" is the topic we will discuss today on how marketing is crucial in the information age to make a product popular. First of all, in today's era of information explosion, marketing is very necessary in order to make a product popular.
(Read in 3 minutes)Whether AI Can Replace Humans? To determine whether AI can replace humans, we need to consider not only the current technological progress but also the basic logic of AI evolution. Today, I would like to introduce two thought experiments on AI. They may not come true, but it's fun to...
(Read in 3 minutes)We will talk about how to use knowledge from the book to apply for personal growth. In almost every industry, accumulated experience is useful for your own line of work as long as you are in a specific situation.
(Read in 3 minutes)The reason why brands need to tell stories is that in a fully competitive market, the autonomy of the demand side is the dominant force. In the case of excess supply and homogenization, we need consumers not only to be able to make repeated purchases but also to be able...
