business

Lessons from Yoshinoya: The Importance of Diversification in Business

Lessons from Yoshinoya: The Importance of Diversification in Business 

(Read in 3 minutes) Yoshinoya, a Japanese fast-food chain known for its beef bowl dish, faced a major crisis in 2003 when its main product was hit by a food safety issue. The company, which had been highly dependent on its signature dish, was forced to diversify and open a second front to survive.