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The Direction of Marketing Change for The Four Major Innovation Directions of the Marketing Model and the Three Necessary Conditions for Future Enterprises to Succeed in Marketing. Are you ready to take your business to the next level? In today’s ever-changing digital landscape, staying ahead of the curve is key to success. Let’s explore how marketing can help you shift your business in the right direction and prepare for the future of successful enterprises.

First, there must be a successful large single product. For example, in the case of OPPO, OPPO used machine-sea tactics in the face of competitors and did not follow suit. It used more than a dozen styles and achieved rapid growth. It relied on expanding single products and creating strong products, rather than fighting with competitors.

Second, we must establish a niche market, a region, a channel, or a segment of the population. A niche market means that you have to find a niche market where you can lead. It is difficult for an enterprise without the support of a niche market to survive the competition.

Third, there must be key resources + system capabilities. Why is there an oligopoly in selling mobile phones in China? This must first understand the internal logic of the success of the marketing model. In China, except for brands such as Apple mobile phones, most mobile phone brands are promoted by store proprietors.

Some domestic mobile phone brands that have become bigger and stronger have dealt with all kinds of proprietresses, giving them various ways to experience products and various selling points. Therefore, the sales effect of mobile phones in stores is particularly good. There is a complete set of marketing methods for terminal operations, that is, terminal resources + system capabilities. This core method will support the marketing upgrade of the counter.

Next, in terms of marketing models, it believes that there are four main directions for innovation in the future.

The first is all-around experiential marketing. Experiential marketing is not only about experiencing products and services but also includes experiences in five aspects: sensory, emotional, spiritual, behavioral, and cultural. For example, a local hotpot brand in China, Haidilao has done a good job in experiential marketing. After a few months of training at Haidilao University, many waiters come out with a plate, and their smile makes you unable to refuse it.

It is also in the service industry. There are handsome men and beautiful women on the plane. When boarding the plane, the stewardess will say: “Welcome to board the plane.” But few men will return the greeting. Why? In fact, according to the cabin service regulations, when the flight attendants greet each other, they must look at each other, bow at 15°, and smile with 8 teeth. If a flight attendant greets like this, men will probably return the salute.

But in fact, when you returned the salute and raised your head, you felt embarrassed. Would you suspect that she was greeting me just now? Your eyes have gone to other places, and you will not return the salute in the future. The reason is that consumers demand more service attitude, and what they experience is emotion and culture.

The second is new relationship marketing. Treat consumers as friends; a typical case is the mother and baby e-commerce platform “Kidswang.” 96% of Kidwant’s offline store business comes from members. So how do members get it? Once a woman is pregnant, there is one thing that must be done: prenatal examination.

For every 100 mothers seen in the prenatal checkup, 76 members can be converted. In the beginning, mothers would ask how to soak milk powder and how to change diapers. Asking, trusting, I started to ask emotional questions: What should I do if I quarreled with my mother-in-law? So there is viscosity.

The third is precise data marketing, which is to connect consumers efficiently and quickly based on big data. Still taking “Kids King” as an example, customer information can be searched through 160 dimensions, such as blood type, how much milk powder you eat, what size diapers you wear, etc., realizing precision marketing based on big data.

The fourth is cross-border integrated marketing. Cross-industry integration is a marketing strategy combination and resource sharing that companies carry out collaborative integration based on the common target consumers with the same positioning. The prototype of this model is the bargaining meeting of the alliance of different industries, the opposite sex of the opposite sex, and the industry of the industry.

For example, in the building materials industry, some sell ceramic tiles, some sell lamps, and some sell doors and windows. They gather more than 10 brand companies, and the brands collect money to invite dozens of consumers. Then third-party organizers invite hundreds of potential customers. 1,200 people came, and the conversion rate was 20%. Every brand can make a small investment and make more transactions.

In summary, the above four marketing models will be adopted by more companies in the future, and they will continue to innovate and become mainstream. From leveraging the latest technology to understanding consumer trends, we’ll provide you with the tools and strategies you need to stay ahead of the competition. So, if you’re ready to take your business to the next level, read on to learn more about the future of successful enterprises.