A Complex Map of Interdisciplinary Fields in Marketing
Marketing studies, or the major in marketing have been a popular major in universities worldwide for decades. However, the interdisciplinary nature of the field has made it challenging to map out clearly. While some universities place marketing studies under the umbrella of economics or business management, others categorize it as a subset of communication or psychology.
We can explore the complexity of mapping out the interdisciplinary fields of marketing studies. And, to be noted that while some universities have clear and distinct categorizations for marketing, others have overlapping fields and misplaced courses.
For instance, while some universities have a marketing department within their economics or business management schools, others have it within their communication or journalism schools. This is because marketing is not only about sales and advertising but also involves communication strategies.
Furthermore, the emerging field of behavioral economics, which has become increasingly popular in recent years. While many believe that behavioral economics falls under the umbrella of economics, much of its research is relevant to marketing studies.
Behavioral economics studies how factors such as lighting, colors, and sales strategies can influence consumer behavior. These are all topics that marketers are interested in understanding. Therefore, behavioral economics can be seen as a subset of marketing studies that focuses on consumer behavior.
The interdisciplinary nature of marketing studies has led to a complex map of fields that overlap and intersect. This complexity can make it difficult for students and professionals to navigate the field effectively. However, it also presents an opportunity for new and innovative research that can push the boundaries of marketing studies.
Marketing studies have become increasingly important in today’s world, with businesses relying on effective marketing strategies to succeed. Therefore, it is crucial to understand the interdisciplinary nature of marketing studies and how different fields intersect and overlap.
In conclusion, mapping out the interdisciplinary fields of marketing studies is a complex task that requires an understanding of various fields such as economics, business management, communication, psychology, and behavioral economics. While some universities have clear categorizations for marketing studies, others have overlapping fields and misplaced courses. This complexity presents both challenges and opportunities for students and professionals in the field of marketing studies.
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