(Read in < 1 minute) How management contributes to achieving costs down and increasing efficiency. In management, and especially operations management there are three crucial portals that managers very care about.
(Read in 3 minutes) The Five Trends of Influencer Marketing. The demand for social media influencers on various platforms will continue to increase, and related rules will also change as influencer marketing becomes industrialized.
(Read in 3 minutes) Coping with people has become increasingly difficult in management for many founders and managers over the years. In order to sharpen your competency for coping with management problems, it begins with being a coach.
(Read in 4 minutes) If you don't understand these, don't claim you're good at marketing. When people think of marketing, they often envision marketing professionals engaging in business activities and sales behaviors that involve creating, communicating, disseminating, and exchanging products for the market.
(Read in 2 minutes) The strategy experts who study international strategy said, "A good strategy is not just for us to win a specific game, but to give us more choices."
(Read in 4 minutes) why is content marketing receiving so much attention? Because many people believe that content marketing is the future trend. it aims to connect the product concept with users.
(Read in 4 minutes) Integrated Thinking of Great Enterprises. You may think that what I just mentioned are just examples of individual companies and individual leaders. However, let me tell you now, great leaders and great companies must have integrated thinking. You can't be great without thinking holistically.
(Read in 2 minutes) Potential elements in "crazy spread" and "tipping point" is the topic we will discuss today on how marketing is crucial in the information age to make a product popular. First of all, in today's era of information explosion, marketing is very necessary in order to make a product popular.
(Read in 3 minutes) Whether AI Can Replace Humans? To determine whether AI can replace humans, we need to consider not only the current technological progress but also the basic logic of AI evolution. Today, I would like to introduce two thought experiments on AI. They may not come true, but it's fun to...
(Read in 3 minutes) The reason why brands need to tell stories is that in a fully competitive market, the autonomy of the demand side is the dominant force. In the case of excess supply and homogenization, we need consumers not only to be able to make repeated purchases but also to be able...
