Microsoft battled for successful transformation
(Read in 2 minutes) Microsoft battled for successful transformation. Let's look at how Satya Nadella, the CEO of Microsoft Corporation, “hits refresh,” led Microsoft's successful transformation.
Marketing 4.0 – The multi-channel integrated marketing
(Read in 2 minutes) The rise of social media and the maturity of Internet tech has created multi-channel integrated marketing 4.0. The iterative development of the previous-mentioned marketing concepts has basically become the consensus of academic circles and managers before 2010 and has not changed much so far.
Marketing 3.0: The 4R Era of Customer Relationship Management
(Read in 3 minutes) Marketing 3.0: The 4R Era of Customer Relationship Management (CRM), was the third stage of modern marketing. It began at the early of the 21th century which was focusing and maintaining more on the relationship with customers.
Marketing 2.0: Customer-Oriented Marketing (4C) Era
(Read in 3 minutes) Marketing 2.0: Customer-Oriented Marketing (4C) Era, was the second stage of modern marketing. It began at the end of the 20th century from the 1990s which was called the customer-oriented era.
Amazon’s Flywheel Effect and what we can learn from Jeff Bezos
(Read in 7 minutes) Amazon's three core businesses and flywheel effect, as the vital of Amazon as a world-class company, we go through a multi-dimensional to look at the company. First of all, Amazon is also the same as companies like Apple, Facebook, Tencent, and Alibaba...
Marketing 1.0 – a product-oriented (4Ps) marketing era
Marketing 1.0, also known as the product-oriented marketing era, was the first stage of modern marketing. It began in the middle of the 20th century from the 1950s to the early 1980s, it was called the product-oriented era. At that time, the thinking mode of the early stage of the traditional economy was adopted, which...
How the world changes and the marketing is developed
(Read in 2 minutes) The Father of Marketing, professor Philip Kotler was invited to give a keynote speech at the 2013 World Marketing Summit. He reviewed the development of marketing thinking in recent decades and compared the characteristics of different stages of market and economic development.
Mark Zuckerberg’s Darkest Years at Facebook
(Read in 2 minutes) Mark Zuckerberg, the CEO of one of the largest tech companies in the world, has recently seen some of his darkest years at Facebook. From mass layoffs to a sharp decline in revenue, the company has been struggling financially for much of 2022.
Marketing is Indeed very Important in Actual Business Operations
(Read in 3 minutes) Continuing from the previous article introducing about what's marketing, I think you have read and understand some about that. As per, mentioned Marketing is indeed very important in actual business operations.
Marketing is an important science in today’s society.
(Read in 3 minutes) Marketing is an important science in today's society. Why do we say that? Because in today's business world, the marketing activities of enterprises are obviously found. The key term 'Marketing' itself includes brand promotion.