In this article, Using Facebook as a Marketing Tool, I would like to show something about online marketing that we are facing every day. With some activities we have done with the social media, there is an assortment of things as we know that in the advertising. It is including of its processes and advertising functions. Whenever you use it in a wrong way, it may cause a result that is negative or is not successful. Therefore, here is a purpose and process of using facebook as a promotion instrument we will be discussing.

First, in accordance with the concept of advertising that was raising about AISAS, which is representative of total words as Attention, Interest, Search, Actions, and Share. This implies that to follow this stream to catch buying action up. You can find to be able to obtain successful result from those functions and many functions in facebook, we should consider how to use each period above efficiently to get advantages from them. As an example, there exists a function test in. So everyone will know this information, and this we called attention when someone checks in a shop/area and this event will appeal on their buddies timeline additionally.

Then the “Attention”, someone will know that shop/place then have a chance to catch up her or his interest. In addition, when someone is checking into a shop/place, it means that his/her is sharing, the information of that shop/place to others. Intentionally, when we like a page it is a purpose of action and share when we enjoy the page in facebook, and others who don’t know the page will see it in order that it may be attracting their attention on the page. In case, communication of individuals in Cambodia, “Attention” is something to anticipate from the sender.

Facebook is using to catch attention and share, from those viewpoints as a powerful tool. Therefore, there is a highly effective for point of view of interest, such as additional detail information of products and its concept and the merchandise and assignment, wherein time can sweeps it readily. Thus, it’s essential that let’s contemplate on how to keep that interest, in crowds head perpetuity. In the beginning, we think that attention and customers focus, is booklet, billboard, successful throughout the analogue broadcast media like Television, Radio, etc. Then we should use this procedure to apply through the real exercise in the facebook for activity as we have talked about that previously

Yet, there’s less expertise of businesses, which spend considerably their action on facebook to “Search”, from “Interest”, whilst the Cambodian Promotion Culture might be not confirming even we strive to do it in Facebook. Naturally, search is possible on facebook, but posts will be scheduling by the same content constantly. There aren’t more component of advice or distinguishes from others firms in the same industrial. In order to do tasks bring customers attraction attention, the AISAS strategy is an easy manner that can’t be lost. When facebook is being used by us as our marketing plan we now have to contemplate about the purpose of its functions and how impacted result we are going to get customers draw development.