Sometimes, you may doubt yourself or why do you always fail to do marketing well? Many people have the experience of reading numerous business cases and understanding various marketing theories, but when it comes to implementing them in their own marketing efforts, they don’t see the desired results. Recently, I have found some articles and summarized several reasons for this problem as follows.

The first reason is that people misunderstand the essence of marketing. Many people think that marketing is just about writing copy, creating advertisements, organizing events, and finding spokespersons to hype up a product. However, this is a misconception. For example, some brands in China that you may have heard or not of brands like Kongfu Feast Wine, Taizi Milk, or Panda Mobile. You probably don’t remember them even if you heard sometimes before, but they were all once the kings of advertising on China Central Television (CCTV) and became household names in a short period. However, they quickly disappeared from the market. Even in the internet era, companies like LaShou, Tuanbao, eCarWash, and blah blah blah have made similar marketing mistakes and fallen into the trap of “rocket-style success, rocket-style failure.” The essence of marketing is to attract and retain customers, and many companies focus solely on attracting customers while neglecting customer retention. Therefore, marketing requires a comprehensive and reasonable strategy to support it.

It is important to note that this strategy cannot be imitated by others because imitation does not lead to success. For example, many people believe that Xiaomi’s rapid development secret lies in its high cost-effectiveness and its ability to play with marketing and create a fan economy. As a result, many people start imitating Xiaomi’s marketing strategies by blindly lowering prices and building communities. Of course, these imitators cannot succeed.

Another reason why people fail in marketing is that they lack a deep understanding of their target customers. Many companies focus on promoting their products or services without considering the needs and preferences of their customers. This approach is ineffective because customers are not interested in products or services that do not meet their needs. Therefore, companies should conduct market research to understand their target customers’ needs and preferences before developing a marketing strategy.

In addition, many companies neglect the importance of brand building. Brand building is a long-term process that requires consistent efforts to establish a positive brand image in the minds of customers. Many companies focus on short-term sales results and neglect brand building, which can lead to a decline in customer loyalty and trust.

Finally, many companies lack the ability to execute their marketing strategies effectively. Developing a marketing strategy is not enough; it must be executed effectively to achieve the desired results. This requires a team with the necessary skills and resources to implement the strategy.

In conclusion, marketing is not just about writing copy, creating advertisements, organizing events, or finding spokespersons to hype up a product. The essence of marketing is to attract and retain customers, which requires a comprehensive and reasonable strategy. Companies should also conduct market research to understand their target customers’ needs and preferences, focus on brand building, and have the ability to execute their marketing strategies effectively. By doing so, they can achieve long-term success in their marketing efforts.