(Read in 3 minutes) For the topic today we will discuss how directing someone's attention can affect their thoughts and behaviors. When we focus our attention on something, our perspective is limited, and our thinking is directed toward that point of view.
How successful leaders think. There is a management scholar named Roger Martin, who is the dean of a business school in Canada. He has studied more than 50 business leaders. If there was one thing they had in common, he said, it was integrative thinking. Deep thinking belongs to IQ, and the ability of integrated...
(Read in 3 minutes) We should pay attention to choosing the very specific suggestions of actions and key reminders given in the book. The question is, what kind of suggested action from the book is more credible?
(Read in 3 minutes) what is interesting about this incident is the reports of the egg shortage in the Japanese local media. The focus of many media is not eggs, but a biscuit. This biscuit is called "White Lover". Many media reports are that the shortage of eggs has led to a reduction in...
(Read in 3 minutes) Now that Windows is no longer the core growth engine, the next question is: Where is Microsoft's next growth engine? This is the second article of Nadella's strategic transformation: announcing the strategic layout of "cloud first". "Cloud" means cloud computing services.
(Read in 4 minutes) Good content for reading or a book, it's not just giving you a suggestion for a good action, it's also giving you a good reminder to yourself of doing something. As mentioned in the previous article, some principles in the book are also important, but not so important, and more...
(Read in 3 minutes) Marketing 5.0 is not only a tactical change in marketing functions but also an improvement in corporate marketing thinking and strategic thinking. How do companies use digital strategies to form a complete closed loop to manage the entire life cycle of customers?
Let’s start with number one, face reality. This may not sound like a serious strategy, but many once-brilliant companies in history have fallen to this point. For a company to rise, it must have its core products, just like Windows is to Microsoft. Because the core product is very successful, the company has also accumulated...
(Read in 3 minutes) What can we learn from reading books? As I have mentioned in the previous articles, to react and take action. For instance, if you want to read a book, yes, just read it.
Based on the shortcomings of "Marketing 4.0" mentioned last week, a new concept of "Marketing 5.0" is needed to solve them. Therefore, Marketing 5.0 needs to solve the problems of stagnation and non-growth of enterprises that cannot be solved by existing marketing theories. There are several common challenges faced by enterprises such as the fierce competition...
