(Read in 3 minutes)Marketing 2.0: Customer-Oriented Marketing (4C) Era, was the second stage of modern marketing. It began at the end of the 20th century from the 1990s which was called the customer-oriented era.
(Read in 7 minutes)Amazon's three core businesses and flywheel effect, as the vital of Amazon as a world-class company, we go through a multi-dimensional to look at the company. First of all, Amazon is also the same as companies like Apple, Facebook, Tencent, and Alibaba...
(Read in 3 minutes)See you all again on the last workday of the week, let's talk a little bit related to Google, a lofty mission is Google's the most important culture and management style. In this column we will discuss about something that must be said when talking about Google, it's Google's culture...
Marketing 1.0, also known as the product-oriented marketing era, was the first stage of modern marketing. It began in the middle of the 20th century from the 1950s to the early 1980s, it was called the product-oriented era. At that time, the thinking mode of the early stage of the traditional economy was adopted, which...
(Read in 2 minutes)The Father of Marketing, professor Philip Kotler was invited to give a keynote speech at the 2013 World Marketing Summit. He reviewed the development of marketing thinking in recent decades and compared the characteristics of different stages of market and economic development.
(Read in 2 minutes)Mark Zuckerberg, the CEO of one of the largest tech companies in the world, has recently seen some of his darkest years at Facebook. From mass layoffs to a sharp decline in revenue, the company has been struggling financially for much of 2022.
