A lofty mission, Google's the most important culture and management style

A lofty mission, Google’s most important culture and management style

(Read in 3 minutes)See you all again on the last workday of the week, let's talk a little bit related to Google, a lofty mission is Google's the most important culture and management style. In this column we will discuss about something that must be said when talking about Google, it's Google's culture...

Marketing 1.0 a product-oriented (4Ps) marketing era

Marketing 1.0 – a product-oriented (4Ps) marketing era

Marketing 1.0, also known as the product-oriented marketing era, was the first stage of modern marketing. It began in the middle of the 20th century from the 1950s to the early 1980s, it was called the product-oriented era. At that time, the thinking mode of the early stage of the traditional economy was adopted, which...